theScore Bet offers free tattoos to football fans ahead of the 113th Grey Cup
TORONTO -- Canadian football fans can show their team pride in a whole new way this Grey Cup Week. To celebrate the 113th Grey Cup, theScore Bet, Canada's Sportsbook and an Official Authorized Gaming Operator of the Canadian Football League (CFL), is taking over Calgary's Hell Bent Tattoo Collective to open 3RD & INK, a limited-time pop-up offering free tattoos inspired by the Grey Cup and CFL teams.
Open November 13 and 14, 3RD & INK invites fans from across the league to put their skin in the game, with a selection of complimentary flash tattoos celebrating Canadian football, team loyalty and the passion surrounding the CFL's biggest event of the year.
“As Canada's Sportsbook, we understand the passion Canadian football fans have for their teams and the traditions that make the CFL special,” said Justin Hergianto, Vice President, Marketing, PENN Interactive. “The Grey Cup is about more than what happens on the field, and we wanted to create something that celebrates that fandom in a memorable way. 3RD & INK gives fans a chance to show their team pride and take home a lasting memory from Grey Cup week, compliments of theScore Bet.”
"It's incredible to work with a partner like theScore Bet that shares our commitment to creating unique and memorable experiences. We look forward to seeing how our fans' passion for the CFL and their teams is expressed through this special event during Grey Cup week," said CFL Chief Revenue Officer Tyler Keenan.
3RD & INK Event Details
Dates: Friday, November 13 and Saturday, November 14, 2026
Hours: 11 a.m. – 7 p.m. daily
Location: Hell Bent Tattoo Collective, 1112 Olympic Way SE, Calgary
Experience: Complimentary flash tattoos inspired by the Grey Cup and CFL teams
Availability: Appointment booking available with walk-ins accepted, pending availability
Additional Info: theScore Bet account is not required to participate
Fans in Ontario and Alberta will also have an opportunity to win a trip to Calgary through the 3RD & INK contest, running November 4–8, 2026. Two winners will each receive a VIP 113th Grey Cup experience, including flights to Calgary, hotel accommodations and a custom CFL tattoo at 3RD & INK.
The festivities extend to Grey Cup Sunday, November 15, featuring theScore Bet pop-up at McMahon Stadium for the official Grey Cup tailgate party from 1 p.m. until 5 p.m.